Communications and Outreach Manager

Working from home (within reasonable commuting distance of London)

About Us: The White Ensign Association is a charity dedicated to supporting the Royal Navy community. We provide essential support to serving personnel, veterans, and their families across a spectrum of financial, employment, and life administration matters. As we undergo transformative growth, we are seeking a dynamic Communications and Outreach Manager (C&O Mgr) to lead our strategic communications initiatives.

“Join us in making a difference for the Royal Navy community through impactful communications.”

Job Summary: The C&O Mgr will play a pivotal role in increasing the White Ensign Association’s visibility, driving engagement, and enhancing our overall communications strategy. The ideal candidate will have a passion for storytelling, and a hands-on approach to implementing impactful marketing campaigns and events.

Key Responsibilities:

1. Strategic Development:
   • Develop and implement a comprehensive communications strategy aligned with the charity’s goals and objectives.
   • Identify target audiences and craft tailored messaging to effectively reach and engage them.
2. Content Creation and Management:
   • Create compelling and engaging content for various channels, including social media, website, newsletters, and press releases.
   • Oversee the design and production of marketing materials to ensure brand consistency.
3. Digital Exploitation:
   • Manage the charity’s digital presence, including website, social media platforms, and email marketing campaigns.
   • Analyse and report on marketing performance to optimize future campaigns.
4. Event Coordination and Promotion:
   • Lead the organising of key events, working closely with senior management and other charities.
   • Develop promotional materials and campaigns to maximize event participation and visibility.
5. Media Relations:
   • Develop and maintain relationships with key media contacts.
   • Coordinate press coverage, including writing press releases and managing inquiries.
6. Budget Management:
   • Manage the communications budget to ensure cost-effectiveness and good ROI.
7. Stakeholder Engagement:
   • Build and maintain strong relationships with internal and external stakeholders,
   • Communicate the charity’s impact through annual reports and other channels.
8. Team Leadership:
   • Lead a small team in the delivering of 1-2 high profile events a year.
   • Foster a collaborative and creative working environment.

Qualifications:

Essential:

• Demonstrable experience in marketing, communications, public relations or a related field (preferably within the non-profit or charity sector).
• Proven experience in developing and implementing successful marketing strategies.
• Strong writing, editing, and content creation skills.
• Proficiency in digital marketing tools and platforms and AI, including social media management.
• Ability to work independently and as part of a team.
• Creative thinker with a strategic mindset and strong analytical skills.
• Passion for the mission of the White Ensign Association and the Royal Navy communities.
• Experience in the use of Mailchimp or similar and Adobe Creative Suite or similar
• Excellent interpersonal and communication skills.

Desirable:

• Bachelor’s degree in marketing, Communications, Public Relations, or a related field.
• Experience in the use of Google Analytics and report production
• Knowledge of the military community and its unique challenges.

How to Apply: Interested candidates should submit a cover letter and CV (and a portfolio of any relevant work) to [email protected] by 30^th November.  Please include “C&O Mgr Application” in the subject line.

If you feel you may not meet all the requirements, we’d still love to chat—finding the right fit is essential to us! To arrange a call email:  [email protected]